Privacy Policy

When you shop with Earth Mother, we will respect your privacy. There are different ways we gather information about you:

* When you register with us, we ask for information such as your name, e-mail address, delivery address, contact details and, if you place an order, your credit card details through our merchant provider Sagepay. We keep a record of this information. All this is necessary for us to recognise you as a registered customer and to fulfil the orders you place with us. 
* We keep a record of your purchases with us, this means we can send you the most relevant offers once you subscribe to the newsletter. It also means we can deal a lot quicker with any problems you may experience with your order. 
* We keep a record of recent e-mail correspondence you send us. This helps us keep track of any questions, problems or concerns you've had with our products or services.

When a customer places an order, the information you enter, such as your name, email address, billing address, delivery address, telephone number, company name, and VAT number if applicable will be stored within the order. The other information that is stored is as follows:

• Your IP address, its host name and its country location
• The type of device  used, such as mobile or desktop
• The date and time you ordered
• Your payment method
• How much you paid
• The shipping method
• The number of loyalty points earned, if applicable
• Any activity on the order, such as the date and time the order was completed by staff
• Whether you are a new customer, a returning one or a guest
• The products you ordered

Please note: No payment information, such as credit card number, is ever stored within our site or the Bluepark's servers. This information is always stored separately by our payment provider Sagepay and is protected by PCI Compliance law.

We reserve the right to update this privacy policy at any time without prior notice. We will process data in accordance to the privacy policy that you have consented to at the time of your consent. Upon a change in policy, we will alert you with a conspicuous website banner notice; your continued use of the website and/or its services will constitute your consent to the updated policy. Use the “Last Updated” date in this policy to determine when it was last changed.
 

1. Purposes of the Data Processing

Earthmother.ie collects and processes your personal data in order to:

Provide you with the products and services that you seek from our website;
Improve our website and service;
Ensure the security of our website;
Better market relevant content generally, using anonymous or pseudonymised personal data;
And, if you have additionally consented to it, market to you specifically, such as through email remarketing and web retargeting.

Beyond these purposes, we process your data only if you have granted express consent for its stated purposes.
 

2. Cookies and Tracking Pixels on Visit

When you visit our websites, our system automatically collects information about your visit, such as your browser type, your IP address, and the referring website.

This collection may be done in conjunction with our vendors and partners (see data processors list below). We may receive from them general demographic or usage data of our site visitors. We do not use automatically collected information to identify you personally without collecting additional consent.

Such information is typically collected using web cookies & web pixels, embedded hyperlinks, and similar tools. Popular browsers can generally be set to disable or delete individual cookies. See below for the types of cookies we use and their respective purposes.

Required Cookies: enable the navigation and basic functionality of the websites, e.g., access to protected areas of the websites. 
Functional Cookies: allow us to analyse your website usage and your selections on the website (e.g. your login name, language, or region), so we can save these settings and offer you a more personalised experience.
Advertising Cookies: allow us to better assess the effectiveness of our content marketing and advertising efforts. These cookies are provided by our third-party partners to analyse and track site visit and signups stemming from advertising. We do not share your personal information (such as name or email) to third-party providers outside of site visit data collected directly by such Advertising Cookies, though your site visit data may be linked with other personal information collected elsewhere by such third-party providers. Such external data processing is governed by the privacy policies of these third-party providers.

See below for descriptions about the cookies used on our websites and how you can opt out from them.

Earthmother.ie (Required Cookies)

Our website stores various cookies that are required for the navigation and usage of the websites.

Opt-out: You can configure your browser to disable these Required Cookies. This may reduce site functionality.

Google Analytics (Functional Cookies)

Our website uses Google Analytics, a web analysis service of Google, Inc. (“Google”). Learn more from their Terms of Service and Privacy Policy. 

Opt-out: Download the browser plugin “Google Analytics Opt-out Browser Add-on” here.

Google AdWords (Advertising Cookies)

Our website uses Google AdWords Conversion Tracking cookie to measure and optimise the performance and user experience related to our ads in Google Search or selected Google Display Network sites. Learn more about Google’s privacy policy here. 

Opt-out: Visiting Google’s Ads Settings here. 

3. Categories of Personal Data

Personal data means any information relating to an identified or identifiable natural person. Earthmother.ie collects, processes, or uses the following personal data, if you provide it to us:

name, email, phone, address, job title, company, products of Earthmother.ie in use,
other data that you have provided while contacting us, especially using the contact, download, or signup forms on our website,
data that you have sent to us through an online survey, support ticket, or job application.

For marketing purposes and to improve our websites and services, we also collect data sent by your web browser, e.g., information about your browser, your IP address, and your operating system. 

4. Data recipients

We do not sell or rent your personal information to third-parties. We do not share your personal information, except as provided in this Privacy Policy.

We use third-party data processors to process personal data on our behalf. Such service providers support Earthmother.ie, especially relating to hosting and operating the websites, marketing, analytics, improving the websites, and sending email newsletters. These processors may be located outside the European Union.

Our websites may also include social media features (e.g., share or like buttons). Such features are provided by third-party social media platforms such as LinkedIn, Twitter, or Facebook. Where data is collected this way, its processing is governed by the privacy policy of the respective social media platforms.

Our content may link to third party websites to provide relevant references. We are not responsible for such external content, which may contain separate privacy policies and data processing disclosures.

We may disclose your personal information if required by law, regulation, or other legal subpoena or warrant. We may also disclose your personal information to a regulatory or law enforcement agency if we believe it to be necessary to protect the rights, property, or personal safety of Earthmother.ie, its customers or any third party.

5. Email communications

If you have given us your email for purposes of communication or promotion, we will use your data to contact you or send promotional emails relating to your interests. You may revoke your consent to being contacted by email for promotional purposes any time, by clicking on an unsubscribe link or replying directly stating your wish to unsubscribe.

Further, with your consent, we may make use of email tracking technology to obtain data on if you open an email or if you click on links in an email. This data will be used only in automated ways to help improve future marketing messaging and/or to prioritize follow ups based on perceived communications relevance. Without your consent, we will not make use of personal data unique to you, such as your IP address, your device and browser information, or the time and number of times you open an email or click on a link.

6. Technical and Organizational Data Protection

Earthmother.ie implements commercially reasonable technical and organizational measures to protect your personal data against abuse and loss. We store such data in secure environments. We provide training to our employees on data protection best practices and require them to enter into a confidentiality agreement.

While we use all reasonable efforts to protect your personal information, we cannot guarantee the absolute security of your data submitted through our websites.

7. Rights and Contact Info

Upon request, our Data Protection Officer will provide you with information as to whether and what personal data we store in relation to you. Should your personal data be incorrect, you may have it rectified. You may also revoke your consent to use your personal data in the future, in whole or in parts, or request deletion of your personal data.

Please feel free to direct such requests, or other questions and comments regarding this privacy statement or the privacy practices of Earthmother.ie to our Data Protection Officer:

Earthmother DPO
info@earthmother.ie

Cookies:

Cookies are small text files that websites can send to your computer. A cookie can be thought of as an internet user's identification card, which tells a website when the user has returned. Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's e-mail address etc. They only contain and transfer to the web site as much information as the users themselves have disclosed to that web site.

Cookies make the interaction between users and web sites faster and easier. Without cookies, it would be very difficult for a web site to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The Earth Mother website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to login repeatedly

The European Union Directive on Privacy and Electronic Communications (the "Directive"), which came into force on 31st July 2002, recognises that cookies are a "legitimate and useful tool" for many activities, including verifying the identity of web site users. The Directive makes it compulsory for web sites to inform users if cookies are being used (which is exactly what we are doing here!), and to provide some information on how cookies are used. You can find more information on this subject at www.aboutcookies.org. Lastly, the Directive places an obligation on web sites to make users aware that they can set their computers to reject cookies. You will find the instructions on how to do this at www.aboutcookies.org However, you should be aware that the Earth Mother website (in common with most other shopping web sites) will not work without cookies.
 
How We Use Your Personal Data

All the information we collect via our website or through correspondence with you is used to operate and improve the service we offer you. We are committed to using your personal information only for:

* Dealing with orders and accounts for the supply of our goods and services. 
* Planning and managing Earth Mother business activities, including analysing customers' shopping habits and preferences. 
* Providing you with information about the products and services we offer.

How We DO NOT Use Your Personal Data.

* We will never pass on your details including email address or telephone number on to a 3rd party for marketing purposes.

* We never pass on credit card details to anyone.

The Right to Be Forgotten:

Under the new GDPR rules everyone has the right to be forgotten on websites. Subscribers to our email newsletters can click on the Unsubscribe link that is automatically added to all email newsletters. You can also request to be forgotten. We will need your email address as the unique identifier for each customer and we will delete your account. Please be aware, your details will still remain on any orders you have placed due to VAT regulations. This is because VAT records must be kept for at least seven years from the date of creation.

Further information
If you have questions about your personal data or our privacy policy, please contact us at info@earthmother.ie to see all the information we have about you, and to correct any inaccuracies.